Product Development & Licensing

We develop consumer products that fit directly into existing assortments

We create original concepts, build working prototypes, and license them to established brands, with a focus on brand fit, manufacturability, and clear consumer value.

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No development fee

We develop concepts and prototypes independently. Brands pay through licensing.

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Assortment fit

Each concept is assessed on the problem it solves, manufacturability, and fit within an existing product line.

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25+ years of experience

In consumer products for retail and global brands, since 2001.

Great products start with insight

We don’t develop ideas in isolation. Our product concepts are evaluated on three things: the problem they solve, how they can be manufactured, and how they fit existing product lines.

Every product concept starts with a clear use-case, is tested through prototyping, and shaped for retail and assortment fit. Brands get concepts that are easy to assess and straightforward to adopt.

25+

Since 2001

Our approach

From concept to market

From first sketch to licensing deal, handled end to end.

Market scan & concepting

We look for practical opportunities and develop product concepts shaped by consumer needs and retail trends.

Prototype development

From sketch to working prototype. The concept is developed hands-on and made tangible through prototyping.

Evaluation & review

Prototypes are prepared for evaluation, with a focus on fit within an existing assortment.

Licensing & go-to-market

Approved concepts are taken forward through a licensing agreement.

Selected work

Examples of products brought to market

Lifestyle & Home

Flavour infusing stick

A simple infuser designed to add natural flavour to water without loose ingredients. The body keeps fruit and other ingredients in place while allowing the flavour to flow through. Designed for quick rinsing and easy use in everyday pitchers and carafes.

Brought to market through these brands & retailers:

Sports & Outdoor

Elastic phone mount for bicycles

Introduced as the first elastic strap phone mount in its category. The stretchable strap fits a wide range of handlebar sizes and phone models, allowing quick mounting and removal while keeping the phone firmly in place during riding. Simple, lightweight, and universally compatible.

Brought to market through these brands & retailers:

Let’s discuss what we can develop together

Whether you’re a brand looking for innovative products, or a retailer with a private label, we’re happy to think along on your next product.

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